Thank you for all the hard work you do - I think DBC is one of the best run networking organisation in the North East.

Janice Ross, Janice Ross Marketing Ltd

What's in a Brand?

Date : 13/04/2010
Time : 7pm for 7.30pm
Venue : Chester le Street Cricket Club
Cost : Free to members and invited guests
Contacts : Christine
URL :

Ø  Information

News from members, information and presentation of new membership certificates.  

 

Ø   Spotlight Member

A five minute presentation from our Spotlight Member for April

 

Ø  The main event!

 

‘What’s in a Brand?’

 

‘The image surrounding a company's brand is the principal source of its competitive advantage and is therefore a valuable strategic asset.’  Discuss!

 

Or how about this one?  ‘A brand needs more than identity; it needs a personality.’

 

Just how important is that company logo and what does it say about you and your business?

 

 

Ø  Followed by a buffet and plenty of opportunity to network!





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